Why Serbia Is a Rising Hub for Business Opportunities

TL;DR: Serbia offers foreign entrepreneurs and expats rich opportunities across IT, tourism, renewable energy, e‑commerce, education, and wellness—backed by low taxation, EU‑level infrastructure, and a supportive business climate. Whether you’re launching a startup, expanding regionally, or shifting your lifestyle, Serbia is ready for you.

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🇷🇸 What Makes Serbia Prime for Business?

Serbia’s appeal is growing fast among expats, remote workers, and investors thanks to:




  • Strategic location in Southeast Europe with easy access to EU, Turkish, and regional markets




  • Business-friendly taxation, including 15 % corporate income tax and incentives in free economic zones




  • Efficient company setup, often completed in 3–5 business days




  • Skilled, multilingual workforce—7,000+ IT companies in Belgrade alone linkedin.com+2




  • Rapidly expanding infrastructure, including co‑working hubs, digital nomad communities, and coworking networks

High-Growth Sectors in Serbia

1. Information Technology & Startups

The tech sector is one of Serbia’s biggest success stories. Belgrade and Novi Sad have emerged as startup hotspots, with thousands of developers and a growing venture capital scene. Software development, AI, and SaaS are especially strong sectors.

2. Tourism & Hospitality

Serbia has seen major tourism growth over the past decade. With natural beauty, affordable luxury, and rich culture, entrepreneurs are opening boutique hotels, eco-lodges, and adventure travel companies in places like Zlatibor, Kopaonik, and Vrnjačka Banja.

3. Renewable Energy & Sustainability

Serbia is moving quickly toward sustainable energy development. Foreign investors are participating in solar farms, wind parks, and green consultancy services as the country pushes toward EU environmental standards.

4. E-Commerce & Logistics

Online retail is expanding rapidly, with low overhead costs and Serbia’s central location making it ideal for fulfillment centers, dropshipping businesses, and cross-border e-commerce targeting the Balkans and wider Europe.

5. Education & Language Training

With a growing expat and digital nomad community, the demand for international schooling, English-language programs, tutoring, and professional training is rising.

6. Health, Wellness & Fitness












Yoga studios, wellness retreats, boutique gyms, and natural health centers are flourishing as the population grows more health-conscious—especially in major urban centers.

Business & Tax Benefits in Serbia

Corporate Taxation



  • 15% corporate income tax (one of the lowest in Europe)




  • 10–20% personal income tax (varies by type)




  • 15% dividend tax (for payouts)




  • 20% VAT (standard), 10% (reduced for some sectors)




  • No wealth, inheritance, or capital gains tax on foreign securities for non-residents



Business Incentives






  • Incentive zones across the country offering tax breaks and duty-free imports




  • Support for innovation, R&D, and export-oriented businesses




  • Government grants available for tech, energy, and agriculture projects

Real-Life Example

“We opened a creative agency in Novi Sad and were up and running within 10 days. We hired two locals, opened a business bank account, and started serving EU clients almost immediately. The tax savings were a bonus—but the lifestyle and opportunity are why we stayed.”




Many expats are finding that they don’t have to sacrifice quality of life to enjoy business success. Serbia offers both.

Steps to Starting a Business in Serbia

1. Choose a Legal Structure

Most expats register a DOO (Limited Liability Company) or a sole proprietorship.

2. Register the Business

The process typically takes 3–5 working days with support from a local accountant or lawyer.

3. Open a Bank Account

Corporate bank accounts are available through both local and international banks operating in Serbia.

4. Apply for Residence

You can obtain a temporary residence permit through company ownership or employment.





5. Stay Compliant

Annual accounting, tax filings, and business licenses are required, but costs remain relatively low.

Frequently asked questions

Is it expensive to start a business in Serbia?

No. Most expats spend between €800–€1,800 in total setup costs. Monthly costs for taxes and accounting are generally under €300.

What are the most popular cities for expat entrepreneurs?

Belgrade, Novi Sad, and Niš are leading hubs. Each has its own character, but all offer strong infrastructure and expat communities.

Can foreigners own 100% of a Serbian company?

Yes. There are no restrictions on foreign ownership for most sectors.


Are there grants or subsidies available?

Yes. The Serbian government offers support for job creation, export activities, innovation, and green energy. Application processes vary by sector.

Final Thoughts

Whether you're launching your first business or relocating your company from a high-tax country, Serbia provides a winning combination of affordability, legal flexibility, and market access.


The country is still under-the-radar for many, which means less competition, more growth opportunity, and a chance to get in early.


If you're thinking about relocating your business or starting fresh in Europe, Serbia is one of the smartest moves you can make in 2025.






Want help getting started? Relocation Serbia can walk you through business setup, banking, residency, and compliance—step-by-step.