Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and collect information about how you use the site. Cookies may be set by the website you are visiting (first-party cookies) or by third-party services embedded in the site (third-party cookies).

Cookies vary in how long they persist. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.

This Cookie Policy covers all cookies and similar tracking technologies used on www.relocationserbia.com, operated by Relocation Serbia.

2. Cookies we use

We categorise cookies into four types. Strictly necessary cookies are always active. All other categories require your consent before being activated.

Strictly necessary cookies

These cookies are essential for the website to function and cannot be disabled. They do not collect personal data for marketing purposes.

Functional cookies

These cookies enable enhanced functionality such as remembering preferences. They do not track you across third-party websites.

Analytics cookies

These cookies collect information about how visitors use our website — which pages are most visited, how long visitors stay, and where they arrived from. This data is used in aggregate to improve our website. No personally identifiable information is collected by analytics cookies alone.

Marketing and advertising cookies

These cookies are used to show you relevant advertising on other platforms and to measure the performance of our advertising campaigns. They involve sharing data with third-party advertising platforms and may link your website behaviour to your profile on those platforms.

3. The Meta Pixel — in detail

The Meta Pixel (Pixel ID: 562372706546875) is a piece of JavaScript code operated by Meta Platforms, Inc. that runs on our website when you have consented to marketing cookies. It collects the following data and transmits it to Meta's servers:

• Pages you visit on our website
• Actions you take (such as clicking a booking link)
• Your IP address (which Meta may use to derive approximate location)
• Browser type, device type, and operating system
• Referring URL
• A unique browser identifier (_fbp cookie)
• If you arrived at our site via a Facebook or Instagram advertisement, a click identifier (_fbc cookie)

If you are logged into Facebook while visiting our website, Meta may be able to link this browsing data to your Facebook profile. This constitutes processing of personal data under GDPR.

We use the Meta Pixel to:

• Measure whether people who see our Facebook or Instagram advertisements subsequently visit our website
• Show advertisements on Facebook and Instagram to people who have previously visited our website (retargeting)
• Build lookalike audiences to find new potential clients

Meta Platforms, Inc. acts as a joint data controller for data collected via the Meta Pixel. Meta's privacy policy is available at facebook.com/privacy/policy. You can manage Meta's use of your data through your Facebook account's privacy settings at Facebook Ad Preferences.

The Meta Pixel is only activated if you consent to marketing cookies. If you decline marketing cookies, the Pixel will not run.

4. Third-party cookies

In addition to the Meta Pixel, our website may load content from third-party services that set their own cookies. These include:

We do not control the cookies set by third-party services. Please refer to their respective privacy policies for details of how they use data collected through their cookies.

5. Managing your cookie preferences

You have several options for managing cookies:

Via our cookie banner

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies by category. You can revisit and change your preferences at any time.

Via your browser settings

All major browsers allow you to view, manage, and delete cookies through their settings. Note that disabling certain cookies may affect the functionality of our website. Browser cookie management guides:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Via Meta's ad settings

You can opt out of Meta's interest-based advertising and data collection through your Facebook account at Facebook Ad Preferences, or through the Digital Advertising Alliance's opt-out tool at optout.aboutads.info.

6. Consent and withdrawal

We only activate non-essential cookies — including marketing cookies and the Meta Pixel — after you have given explicit consent via our cookie banner. Consent is recorded and stored so you are not asked again on subsequent visits (for up to 12 months).

You may withdraw your consent at any time by adjusting your cookie preferences through the cookie settings on our website, or by clearing your browser's cookies and declining non-essential cookies when the banner is shown again on your next visit.

Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal.

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time as we change the technologies used on our website or as legal requirements change. The "Last updated" date at the top of this page will be revised accordingly. If we make material changes — particularly adding new tracking technologies — we will re-present the cookie consent banner to existing visitors.